An integrated brand identity for
London's leading Banh Mi deli chain
Brand identity for Keu, part of the Vietnamese Kitchen family of restaurants, which
has since expanded to three locations across London. The original identity comprised a logotype and lotus flower variation, which has since evolved into the simple type-only signature. Work has included printed menus, packaging, staff aprons and uniforms,
signage and assorted promotional material to spread the word about the delicious Vietnamese baguette. Keu means 'that's fantastic.'
“The design that Kevin brought to us, to work with David’s design,
was a perfect match and successful. For the Deli, it says our message about a delicious deli in a modern Asian setting and concept."
Hieu Bui
Owner/Manager
Selected Projects
Vietnamese KitchenBrand Realisation
Julia Burness JewelleryBrand Transformation
BabajaanBrand Transformation
ApostropheWebsite Transformation
PetosevicBrand Transformation
Nicky ClinchBrand Realisation
HabitatWebsite Transformation
SwissairUX Prototype
Words Are the Food of ChiefsArtist Monograph
SpamshirtConcept Creation
Keu Banh MiBrand Realisation
Compare the MarketBrand Positioning
WORK FOR/WITH
WORK FOR/WITH
Delete (London)
Albion (London)
Digit (London)
Mind Design (London)
R.O.S.A (Zurich)
V&A Museum
SELECTED CLIENTS
Apostrophe
Archer Humphryes Architects
European Design Centre
Le Pain Quotidien
Vietnamese Kitchen
Swissair
Delete (London)
Albion (London)
Digit (London)
Mind Design (London)
R.O.S.A (Zurich)
V&A Museum
SELECTED CLIENTS
Apostrophe
Archer Humphryes Architects
European Design Centre
Le Pain Quotidien
Vietnamese Kitchen
Swissair
CREATIVE FOCUS
CREATIVE FOCUS
Branding
Identity Design
Web Design
UI/UX Design
3D Design
Packaging
Print & Editorial
Illustration
Animation
CONTACT ME
kevin@kevinhelasdesign.com
Branding
Identity Design
Web Design
UI/UX Design
3D Design
Packaging
Print & Editorial
Illustration
Animation
AWARDS
AWARDS
BAFTA 2002
Winner interface design
D&AD 2002
Silver nomination,
interactive & digital media
BIMA 2002
Winner design & creativity
Winner Grand Prix
81st ANNUAL
ART DIRECTORS CLUB 2002
Distinctive merit
CLIO 2002
Gold, Internet advertising/brand building
Bronze, Internet advertising/
consumer-targeted site
BAFTA 2002
Winner interface design
D&AD 2002
Silver nomination,
interactive & digital media
BIMA 2002
Winner design & creativity
Winner Grand Prix
81st ANNUAL
ART DIRECTORS CLUB 2002
Distinctive merit
CLIO 2002
Gold, Internet advertising/brand building
Bronze, Internet advertising/
consumer-targeted site